With the release of Pokemon Let’s Go Eevee and Pikachu the already beloved Eevee has been in the spotlight especially lately! Eevee already has its own staple dish at the Pokemon Cafe in Tokyo, and Bandai has been on a roll lately producing cute Pokemon goods too! But today, the official announcement came that Tamagotchi...

It’s an exciting week for kawaii Japanese characters with San-x announcing it’s brand new character Hamipa earlier this week, and now it’s Sanrio’s time to shine with news of new Gudetama goods! We’ve featured all about Gudetama before here, but for those new to the kawaii Japanese character circle, Gudetama is basically… a cute lazy...

San-X have announced a brand new kawaii character coming in 2019! His name is Hamipa and he’s a panda that spends his days freely rolling around and looking like he’s wearing pants that are too big for him! Hamipa and his pants (which aren’t actually pants) are too cute! And so is his lazy but...

‘Tis the season to be jolly YumeTwins family! The most wonderful time of the year! This is why we’ve got a very special December box to celebrate this magical season! December’s box will be a Pokemon Holiday Parade box filled to the brim with some Pokemon themed goodies and some goodies that will help you...

Halloween! Our favourite time of the year at YumeTwins! Not only is our office stacked to the brim with delicious Halloween candies from TokyoTreat, but we have lots of kawaii Halloween items and plushies about from our kawaii box too! In the past, Halloween wasn’t a very well known holiday in Japan, but in recent...

Take our quiz and find out your inner kawaii Rilakkuma character! Don’t forget to share your results with your friends and let us know which character you got in the comments!

We’re always spoilt here in Japan with plushie releases, like these amazing giant Rilakkuma plushies that were announced the other day, and there’s tons of shops to sustain our plushie habit too! Recently Bandai has been on a roll releasing plushie PC cushions designed to help support your wrists whilst you work, starting off with...

Yay! It’s finally fall! A magical season where the weather turns cooler and the leaves change into dazzling Autumn hues! A season all about transformation! This is why we’ve gathered lots of practical and kawaii goodies that transform literally as well as helping you transform your surroundings in this months Twinkling Transformation box! This box...

Ever sat at home and thought to yourself “I need a giant Rilakkuma, Korilakkuma or Chairoikoguma plush to cuddle!”? Well then you’re in luck because for Rilakkuma’s 15th year anniversary San-x is releasing these amazing giant plushies! Being one of the most popular kawaii characters it’s no wonder that kawaii shops are releasing so many...

Japan has some really weird character mascots, and even Sanrio, the company known for the internationally kawaii character Hello Kitty also already has some pretty weird kawaii characters. But back in 2013, someone at Sanrio was like “You know what we need? We need a character thats an egg! But get this, it should have...

Kyary Pamyu Pamyu burst onto our screens in the summer of 2011 with her debut single PONPONPON, which not only gained popularity in Japan but also globally earning her fans across the world! Her happy go lucky catchy music and crazy colourful cute visuals were a sure fire hit, and many more catchy songs and...

Trends in Harajuku are constantly changing and evolving, but a trend that’s been taking Harajuku by storm solidly for the past few years are Ita Bags! They’ve even reached J fashion fans abroad! However, for most of the Japanese population if you mentioned the word Ita Bag then they would likely have no idea what...