Kawaii Fashion

Hello Kitty isn’t the only Sanrio character to enjoy a good collaboration! Whether appearing on sportswear, school supplies, or teaming up with famous brands, a Sanrio character can be found on almost anything, anywhere!

Wonder what is the current streetwear trend in Tokyo? Where do all the young fashionists get their outfits from? Come to Harajuku to pop into some shops, and you’ll find the answers!

Hatsune Miku, the most famous of all the Vocaloids, has become a multimedia sensation over the past 15 years. Her music and dancing helped define a generation of music, anime, and video games!

If you’re looking to find the perfect gift for themselves or someone else, it would be difficult to go wrong with tenugui!

Cute nail art is a fun and quirky trend taking the world by storm! From bright colors, 3D art and cute motifs, there’s no limit to kawaii-ness!

The kimono dress and intricate designs have remained essential to Japanese culture and fashion. We can transform them into unique pieces that are as meaningful as they are trendy! 

In Japan, there are numerous fashion styles to observe and try. There’s something for everyone, from traditional kimono, looks to modern casual outfits to cosplay!

Anime jewelry has recently been trendy, particularly among anime and manga enthusiasts. With a focus on cuteness and charm, these beautiful jewelry pieces reflect the essence of famous anime characters or themes!

The kawaii (cute) kimono is perfect for springtime, especially with cherry blossom season on the way! Kimono and yukata and retained the sophistication and grace of a national costume. 

The modern take on one of Japan’s oldest practical fashion trends, furoshiki! Furoshiki has a long and colorful history in Japan, from a humble wrap to being a standout everyday kawaii accessory

With Halloween just around the corner, it’s time to start planning your spooky celebrations! And what better place to find inspiration for a party than Japanese Halloween decorations!

Jujutsu Kaisen and Dolce Gabbana had a fashion collaboration earlier this year! But what makes it so unique!