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The Future of Sanrio Is Bright!

What’s in Store For the Future of Kawaii? Sanrio, it’s a brand that people all over the world will recognize as one of the main

Kawaii Characters

What Makes Sanrio Characters So Lovable?

What Traits Make Sanrio Characters So Lovable?  That is the question! You’ll find them as fun motifs on all sorts of products from clothes, accessories,

Kawaii Characters

Which Sanrio Character Matches Your Personality?

Take this quiz to find out which kawaii Sanrio character best matches your personality! When it comes to personalities, there’s definitely a Sanrio character to


Sanrio’s Reach Around the Globe

Sanrio’s Worldwide Reach & Impact The culture of kawaii is rooted deeply in modern Japanese life. From the purposeful, like cute stationery or food packaging