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YumeTwins Kawaii Culture BlogTakara Tomy and Pokémon: The Story of Pokepeace

Takara Tomy and Pokémon: The Story of Pokepeace

By James Lau
December 19, 2024
Takara Tomy Pokemon Plushies on a shelf.

Takara Tomy is a Japanese toy company famous for creating innovative, engaging products loved by kids and collectors worldwide! Their toys blend fun, creativity, and education from timeless classics to modern favorites.

Collaborations with brands have also created unique projects promoting peaceful coexistence through storytelling. Discover how Takara Tomy continues to inspire joy and imagination for all ages!

What is Takara Tomy?

Takara Tomy is a Japanese company that creates toys and entertainment products for people of all ages. It was founded in 2006 when two companies, Takara and Tomy, joined. The company is known for making popular toy lines like Beyblade. Takara Tomy also works with well-known brands like Pokémon and Disney to produce unique toys and collectibles. Their creations are sold worldwide, bringing joy to kids and collectors.

Cute Takara Tomy Figurines at a store.
Takara Tomy is famous for its figurines! Image via Shutterstock

Besides making toys, Takara Tomy also creates TV shows, movies, and video games based on its products. It often uses new technology to make its toys more exciting. The company also focuses on being eco-friendly by using sustainable materials in some of its products. Because of this, it remains a trusted name in the toy industry, spreading fun and creativity globally.

What are some notable toys by them?

Pop-Up Pirate

Pop-Up Pirate is a luck-based game for children manufactured by Takara Tomy, first introduced in Japan in 1975 under the name One Shot Blackbeard Crisis. The game generally involves placing a pirate figure into a spring-loaded barrel, where it rotates to randomize the trigger slot. Players insert plastic swords into slots on the barrel’s sides while avoiding the slot that launches the pirate into the air.

Someone playing with Pop Up Pirate.
Pop Up Pirate is one of the most popular toys around! Image via Shutterstock

Pop-Up Pirate is fun and educational. It also improves motor skills and promotes turn-taking and social interaction. According to experts, games like this help children develop patience and cooperative play habits while enjoying themselves. Its simple mechanics and element of suspense appeal to both kids and adults, making it a popular choice for family game nights.

Gashapon

Takara Tomy also offers a range of gashapon (capsule toys) that excite collectors and enthusiasts. Their collections include beloved anime and game characters like those from Demon Slayer, Jujutsu Kaisen, and My Hero Academia, alongside Disney and Sanrio-themed items. These miniatures and themed toys, such as animal figures and household replicas, showcase Takara Tomy’s creativity and attention to detail!

A collection of Mother 2 gashapon toys.
Takara Tomy is at the forefront gashapon toys! Image via Reddit

Adding to their creativity, Takara Tomy has launched the “Showy Gacha” backpack, inspired by capsule machines. The bag includes a see-through display for collectibles, a working crank handle, and practical storage for documents and laptops. With dispenser-style zippered pockets and empty capsules for customization, the Showy Gacha allows fans to bring the excitement of gashapon culture into everyday life. 

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Sumikkogurashi

Takara Tomy’s Sumikkogurashi brand is based on adorable, shy characters who represent the feeling of wanting to stay in a cozy corner. The name means “living in the corner,” reflecting the quiet, introverted personalities of the characters. The toys include plushies, figures, and playsets. The nature of these characters, like the timid Shirokuma or the anxious Tonkatsu, has made them popular among children and young adults.

A collection of Sumikko Gurashi toys from Takara Tomy.
Sumikko Gurashi is about friends who like to be in corners alone. Image via YouTube/Fuzzy N Chic

In addition to physical toys, the brand extends to stationery, mobile games, and animated films. The gentle, pastel-toned designs make Sumikkogurashi a calming presence in a chaotic world. Many fans appreciate their emotional connection with the characters, as they represent insecurities in a lighthearted and comforting way. This line has become a symbol of comfort and self-expression.

Beyblade

Beyblade is one of Takara Tomy’s most successful toy lines, featuring spinning tops that battle each other in an arena. Launched in 1999, Beyblade quickly became popular. Players can mix and match components of their Beyblades to create unique combinations and strategies. The toy line also encourages critical thinking and experimentation, as players must adjust their Beyblades for different opponents.

A red and green Beyblade.
People still enjoy Beyblade to this day! Image via Shutterstock

The popularity of Beyblade has expanded beyond toys to include anime series, video games, and even a worldwide competitive community. The anime’s storyline brings the tops to life, giving them personalities and backstories. New generations of Beyblades with advanced designs and features, like burst mechanisms, continue to evolve the gameplay. The Beyblade brand remains a favorite for fans who enjoy action, strategy, and creativity!

What is Pokepeace?

PokePeace is a concept introduced by The Pokémon Company. It is set in a fictional small town where humans and Pokémon share a communal house and live peaceful, carefree lives. The story revolves around seven Pokémon—Pikachu, Piplup, Scorbunny, Rowlet, Espurr, Pichu, and Milcery. They spend their days napping, celebrating special occasions, and enjoying simple pleasures together.

Someone holding a Pokepeace plushie.
Pokepeace is one of the latest lines up from Taka Tomy. Image via Reddit

Through creative storytelling, PokePeace invites fans to peek into the lives of its characters, emphasizing connection and coexistence. The project blends charming visuals, character-driven narratives, and interactive elements like themed merchandise to engage its audience. It aims to inspire fans to embrace the joy of peaceful living, symbolized by the interactions between humans and Pokémon.

Why should I check out Takara Tomy toys like PokePeace?

Takara Tomy toys stand out for their quality, creativity, and engaging gameplay. Toys like Beyblade encourage strategy and experimentation, making playtime fun and stimulating.

A collection of Pokepeace toys.
Which of these toys do you like the most? Image via Reddit

Others, like Pop-Up Pirate, provide simple, luck-based fun building motor skills and turn-taking, while PokePeace creates a sense of joy and comfort for fans of all ages. Do you have a favorite Takara Tomy toy line? Which one do you like the best? Let us know in the comments below!

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