How can you make this holiday the cutest for you and your loved ones? We’ve got you covered – read on for a guide to your dreamy kawaii Christmas!

Christmas in Japan is a special time, full of excitement, joy, and good food. Let’s look at illuminations and other events you can enjoy this year!

While you might see a lot of familiar holiday treats, there are other cute Christmas pastries in Japan that you might have never tried before!

Looking to throw an awesome, cosmic arcade party this fall? Then you’ll need some awesome ideas!

Sanrio characters’ wide appeal spans different ages and cultures, making them iconic symbols of Japanese kawaii culture.

Arcades in Japan are among the most legendary in the world. But what makes arcades especially fun aren’t just the video games but the countless crane games they offer.

Whether you remember feeding your Tamagotchi at the school lunch table or have never even held one, this article is for you!

Some games, like Katamari Damacy, can be cozy and wacky simultaneously. So, if that’s what you’re in the mood for, these are the games for you!

Sanrio characters are some of pop culture’s most beloved and recognizable figures! But who are they?

Tokyo fashion is a vibrant tapestry woven from diverse influences, where tradition meets modern creativity. Let’s take a trip through time and check out amazing fashion trends from the past few decades!

Although Chiikawa appeared much later than many beloved characters that have become staples of Japan’s kawaii culture, it has quickly become an essential part of this charming world, both in Japan and globally.

Hey YumeTwins Fam! The moment you’ve been waiting for is finally here! We’re thrilled to reveal the winners of our September review contest! A huge thank you to everyone who took the time to share their thoughts and experiences with us. Your reviews mean so much and help us get better with each box. 🎉...