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YumeTwins Kawaii Culture BlogSanrio Character Collabs: Sparking Joy with Creative Merchandise!

Sanrio Character Collabs: Sparking Joy with Creative Merchandise!

By Devon Lord-Moncrief
August 08, 2023
A Sanrio character collab featuring Hello Kitty.

Hello Kitty is undoubtedly the most famous Sanrio character worldwide! The adorable little girl in the white cat outfit has brought joy and happiness to people worldwide for generations. From television to books to toys to video games, Hello Kitty has done it all. What makes Hello Kitty so popular and successful is her ability to appear in anything you can imagine.

But Hello Kitty isn’t the only Sanrio character to enjoy a good collaboration or two! Nearly all of Hello Kitty’s friends have also enjoyed some of their collaborations. Whether appearing on sportswear, school supplies, or teaming up with famous brands, a Sanrio character can be found on almost anything, anywhere! Since there are simply too many things to list individually, we’ve decided to list our favorite Sanrio collabs that we think you’ll like. Did we include your favorite?

Girl x Sanrio Pacheco Badtz-Maru Kawaii Arcade Deck

A bunch of skateboards featuring characters such as Badtz-Maru.
These Sanrio skateboards are totally radical! Image via Skate Society

Do you know what’s cooler than Badtz-Maru? Skateboarding with Badtz-Maru! Sanrio teamed up with Girl to create exceptionally cool skateboard decks. Like classic arcade games, each skateboard deck is packed with pixel art, bright colors, and an incredible 80’s vibe. Multiple decks are available, but it’s fair to say that Badtz-Maru is the coolest (okay, maybe Kuromi comes in a close second.)

Hello Kitty and Friends x Igloo® School Bus Playmate Elite 16 Qt Cooler

A Sanrio-themed cooler.
These coolers are perfect for the beach! Image via Baller Status

Everyone loves summertime fun! Nothing is better than enjoying a cold and refreshing drink if you’re outside in the heat. With a handy collaboration between Sanrio and Igloo, you can now take your cold drinks on the go while embracing Hello Kitty and friends. The cooler features Hello Kitty, Cinnamoroll, My Melody, and Kero Keropi riding a school bus, giving you the delightful company of Sanrio pals for your journey.

Are you looking to enjoy even more Sanrio merch? Check out YumeTwins sends all kinds of kawaii character goods – from Japanese plushies to stationery – right to your door so that you can enjoy your best kawaii lifestyle on your way!

Hello Kitty X Gundam

Yes, you read that right! Hello Kitty teamed up with Gundam, the world’s premier mecha anime. This is the collab if you’ve ever wanted to see what Hello Kitty would look like as a Gun Cannon mobile suit.

A Sanrio character collab featuring Hello Kitty and Gundam.
Who wants this adorable mecha to save the day! Image via Mikeshouts

We can all breathe a sigh of relief, too, as Hello Kitty is affiliated with the Earth Federation and not the Principality of Zeon (of course, she would side with the heroes!) Seeing the E.F.’s logo with her red bow is also cute.

BAGGU X Sanrio

Love Hello Kitty toys but need something a bit more practical? Never fear; Baggu is here to help! From lunch bags to cloud bags to laptop sleeves and standard bags, Baggu has a bag for every need and occasion.

A Sanrio character collab featuring Hello Kitty, My Melody, Cinnamoroll, Pompompurin and Kuromi bags.
These are cute reversible bags! Image via Hello Discount Store

With Hello Kitty, Kero Keropi, and other Sanrio characters decorating them, you can complete your carrying needs in a super cute style. The bags are well-made and durable, too, which is a big plus!


A display featuring a Sanrio character collab with Attack on Titian.
This is one of the more intense collaborations out there! Image via Reddit

Despite its spooky nature, Attack On Titan didn’t deter Sanrio from partnering Hello Kitty and her friends with the anime’s heroes. Socks, T-shirts, and backpacks now showcase Sanrio characters supporting Attack On Titan heroes (Hello Kitty isn’t a titan herself). Imagine if Dear Daniel joined Hello Kitty in saving the world from giant monsters – they are a couple, after all!


The only thing better than sporting some awesome Hello Kitty swag is giving her a big ol’ hug, and that’s precisely what Teeturtle has for us! Teaming up with Sanrio, Teeturtle made some adorable 2-in-1 reversible plushies of Hello Kitty and everyone’s raging office worker, Aggretsuko.

A lunchbox featuring Keroppi.
Keroppi will keep your lunch cold! Image via Found Bath

Give them a little flip, and Aggretsuko instantly goes from happy to full metal! Take a nap with them, use them as a little pillow, or keep them in your room for company; Teeturtle’s plushies are the perfect gift for Sanrio fans!

Sanrio has collaborated with many other companies to produce all kinds of clothing, toys, and accessories. Sanrio has something to keep you covered regardless of what you’re doing or when you’re doing it. What’s your favorite Sanrio character collab that we forgot to mention? Let us know in the comments below (and tell us what you’d love to see next!)

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