If you’ve grown up with Hello Kitty as a child, you probably still love Sanrio characters. But now that you’re in your 20’s, Hello Kitty’s TV show might not seem quite as entertaining as it used to be. Don’t worry, Sanrio has another set of cute, but much more relatable characters for Millennials, featured in...

What’s in Store For the Future of Kawaii? Sanrio, it’s a brand that people all over the world will recognize as one of the main creative entities when it comes to Japan’s kawaii culture. Whether it’s Hello Kitty, Badtz Maru, Kuromi or My Melody, there seems to be something for everyone and people just can’t...

Even after 20 years of its initial debut, Sailor Moon still captures the hearts of anime fans around the world. The series codified the magical girl warrior sub-genre and turned traditional fighting tropes on its head, even spawning the Sailor Moon aesthetic with fans across the world. Now in 2021 the series has been rebooted...

What Traits Make Sanrio Characters So Lovable?  That is the question! You’ll find them as fun motifs on all sorts of products from clothes, accessories, stationery, appliances, and more. They’re on your TV, they decorate your phone case, they may even decorate your food! It clearly goes without saying, these likable cuties are everywhere! With...

Take this quiz to find out which kawaii Sanrio character best matches your personality! When it comes to personalities, there’s definitely a Sanrio character to fit every type! Are you most interested in the cuteness of the individual characters, or do you like a bit of an edge? Are you drawn to certain color palettes,...

Sanrio’s Worldwide Reach & Impact The culture of kawaii is rooted deeply in modern Japanese life. From the purposeful, like cute stationery or food packaging adorned in popular characters, to the more mundane, such as likable and adorable mascots alerting passersby to be careful around construction sites, there’s no escaping the delicate touch of cute...

What is it about Sanrio? Sanrio is a global powerhouse when it comes to the world of must-have kawaii goods! Perhaps you’ve seen a whole store dedicated to the brand near where you live, or you’ve had a Hello Kitty trinket since before you can even remember, not to mention your favorite Cinnamoroll plushie from...

Read about YumeTwins fans who love Japanese kawaii culture as much as you!

Aggretsuko, the Sanrio show for adults, follows the life of Retsuko, a red panda office lady, who secretly sings death metal. The show features a whole cast of entertaining and relatable characters, including Retsuko’s coworkers, like Fenneko. Fenneko is designed after an adorable fennec fox, which makes her one of the cutest characters in the...

One thing that unites people across the globe is…FOOD! We all have to eat, and of course we have our likes and dislikes, and certain foods from childhood or certain locales that we could sing the praises of for days, but if it’s made well most people may tend to agree on what’s good and...

You might've seen a yellow bean-shaped character laying on a white blanket on lunchboxes, pencils, and t-shirts. It’s small and always looks exhausted. It’s actually a very popular Sanrio character named Gudetama! It might be difficult to tell, but it’s actually an egg. Its lack of energy gives the impression of something lazy. Its personality...

The Sailor Moon aesthetic is trending right now, and it’s everything. But pastels, sparkles, and cute sailor outfits are only a part of it. Here are five reasons why we love this aesthetic so much. 1. 90’s Anime Were Gorgeous The #90sanimeaesthetic is trending and it’s not hard to see why. From food to fashion,...