Harajuku is known for its fashion boutiques and stylish pedestrians. Get to know some special brands that define this neighborhood.

Whether you’re part of a kawaii fashion group or just the casual type, you can level-up your outfits with all sorts of cute accessories!

The world of kawaii seems to have strict ‘rules’, but when examined closely it’s clear that there is much freedom, particularly in fashion.

Magical girls (mahou shoujo in Japanese) have been gracing screens all over the world since the debut of Sally the Witch in the late 1960s. That’s almost 50 years of young female heroes with magical powers. With such a long legacy, the genre as a whole has shown off some amazing magical girl outfits over the years–some of which we would personally love to own! 

Thanks to everyone who has submitted a review! Hey, YumeTwins Fam! Hope you had a wonderful October! We’re more than happy to announce the October 2021 Reviewer Contest Winners. Here is the list of our lucky winners 🎉: Riah K Diana M Dakotah S Ami A Stacey A Congratulations to all of the winners! Our team...

We spoke with Mori Chack, creator of All Purpose Bunny, to ask about what inspires him as an artist, the backstory behind his work, and more!

The magical girl anime genre has a long history dating all the way back to the 1960s. In that time, so many series have come and go, leaving their mark on anyone who watches. That being said, some series don’t just come and go.

For anyone who has fidgety tendencies, loves cute animals, or are even just fans of stress relief toys, we have two words: mochi squishy.

The world of Japanese kawaii (cute) culture has many different genres. There’s music, fashion, plushies, and more. And just like the larger culture, Japanese plushies have a variety of types, and we love them all. 

Wonder how deeply rooted Halloween is into modern-day Japanese culture? Let’s take a look!

Love the spooky season but not a fan of horror? See our list of spooky-but-definitely-not-scary anime perfect for this time of year.

Over the past few decades, the popularity of Halloween has soared in Japan, taking on original local traits.