Kawaii Fashion

Harajuku is known for its fashion boutiques and stylish pedestrians. Get to know some special brands that define this neighborhood.

Whether you’re part of a kawaii fashion group or just the casual type, you can level-up your outfits with all sorts of cute accessories!

The world of kawaii seems to have strict ‘rules’, but when examined closely it’s clear that there is much freedom, particularly in fashion.

Ah, Animal Crossing… Just when we thought we could shake you, you keep bringing us back in. The popular Nintendo Switch game that was the title launched after Nintendo’s super popular mobile game Animal Crossing Pocket Camp took the world by storm, making us give up life in the big city for the laid-back island...

People all over the world, even people right down the street, can be very different from one another with their own likes and interests, not to mention personalities, that help to make them unique. This individuality is what makes the world go around and the main ingredient that adds spice to life. However, if there’s...

Who doesn’t want to look more Kawaii? Kawaii means cute in Japanese and can represent so many things. For example, if you walk past a store in Japan and there’s a cute plushie inside it you might want to say “What a Kawaii plushie!”. A lot of japanese fans even turn this into a style...

Time flies so fast, and the hot summer has subsided, replaced by the chilling air of the autumn season where the leaves turn into warm red colors. Now we are just one month away from December, which means that winter is right around the corner. The weather has already become chillier, so we need to...

All of you must know about the moving bunny ear hats that are popular all over the world, especially in Korea and Japan. In every event (concerts, festivals, cultural events, etc), you can spot a bunch of people wearing moving ear hats from the original type (the white bunny moving ears or the pink one),to...

You might remember back in June we featured one of the hottest items in Harajuku in our boxes; the Moving Bunny Ears Hat! It was definitely one of the cutest items we’ve had in our boxes, and super popular with our YumeTwins Family too! Even now it remains one of the most popular and must...

On August 3rd, 2019, the famous Pokémon Center revealed something cool: the Eevee Family Mascot Socks collection!

Japanese women, especially teenagers, are known for their love for cute fashion and all things kawaii! In Japan, it is perfectly normal to dress yourself with all kinds of cute fashion items from head to toe or to combine some unusual fashion items into a bizarre look, even when you are a grown woman. You...

Sometimes everyday life can be a little dull. Day in day out everyone has to do the same regular tasks, no matter what you do! So if you can add a little more kawaii to brighten up those moments, who would say no? Japan has you covered with literally hundreds of super cute accessories too!...