Halloween! Our favourite time of the year at YumeTwins! Not only is our office stacked to the brim with delicious Halloween candies from TokyoTreat, but we have lots of kawaii Halloween items and plushies about from our kawaii box too! In the past, Halloween wasn’t a very well known holiday in Japan, but in recent...

Take our quiz and find out your inner kawaii Rilakkuma character! Don’t forget to share your results with your friends and let us know which character you got in the comments!

We’re always spoilt here in Japan with plushie releases, like these amazing giant Rilakkuma plushies that were announced the other day, and there’s tons of shops to sustain our plushie habit too! Recently Bandai has been on a roll releasing plushie PC cushions designed to help support your wrists whilst you work, starting off with...

Yay! It’s finally fall! A magical season where the weather turns cooler and the leaves change into dazzling Autumn hues! A season all about transformation! This is why we’ve gathered lots of practical and kawaii goodies that transform literally as well as helping you transform your surroundings in this months Twinkling Transformation box! This box...

Ever sat at home and thought to yourself “I need a giant Rilakkuma, Korilakkuma or Chairoikoguma plush to cuddle!”? Well then you’re in luck because for Rilakkuma’s 15th year anniversary San-x is releasing these amazing giant plushies! Being one of the most popular kawaii characters it’s no wonder that kawaii shops are releasing so many...

Japan has some really weird character mascots, and even Sanrio, the company known for the internationally kawaii character Hello Kitty also already has some pretty weird kawaii characters. But back in 2013, someone at Sanrio was like “You know what we need? We need a character thats an egg! But get this, it should have...

Kyary Pamyu Pamyu burst onto our screens in the summer of 2011 with her debut single PONPONPON, which not only gained popularity in Japan but also globally earning her fans across the world! Her happy go lucky catchy music and crazy colourful cute visuals were a sure fire hit, and many more catchy songs and...

Trends in Harajuku are constantly changing and evolving, but a trend that’s been taking Harajuku by storm solidly for the past few years are Ita Bags! They’ve even reached J fashion fans abroad! However, for most of the Japanese population if you mentioned the word Ita Bag then they would likely have no idea what...

For many kawaii plushie collectors, their collection isn’t complete without at least one Studio Ghibli plushie, right? And what’s better than spending your time dreaming about visiting the Ghibli Museum, whilst snuggling up with your plushies and watching your favourite Ghibli film! Here at YumeTwins, we’ve compiled a list of our top 5 favourite Studio...

A fan of Disney? How about cute plushie Japanese mascots? If so then you probably love Studio Ghibli too, you did click on this article after all! And if you’re travelling to Japan soon and wondering where you can get Studio Ghibli goods? We’ve got you covered! Of course the Studio Ghibli Museum is somewhere...

In Japan there’s an abundance of cute mascots and cafes as well as kawaii characters and endless kawaii plushies! Arguably the reigning champions of the kawaii character companies are Sanrio and San-X with an impressive collection of kawaii characters between them. We at YumeTwins decided to list our top 10 all time favourite kawaii characters...

Japan has a ton of plushie mascots like these ones, but did you know Disney Japan has its own exclusive plushie mascots? Duffy the bear was originally created not as a standalone character but just as Mickey Mouse’s teddy bear in the early 2000s, however he failed to gain any traction abroad. Despite this, in...