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YumeTwins Kawaii Culture BlogJapanese Toys: Best Stores to Visit This Christmas!

Japanese Toys: Best Stores to Visit This Christmas!

By Savannah Walker
November 30, 2023
A bunch of Japanese toys in the style of Demon Slayer.

This holiday season, explore the best stores that sell Japanese toys! In a land where cuteness reigns supreme and creativity knows no bounds, these toy stores are gateways to magical worlds filled with characters and designs that will capture your heart. Let’s explore goods from Hello Kitty to Ghibli, so hold on for a kawaii journey!


Our journey commences at Kiddyland, a paradise for toy enthusiasts that beckons with its vibrant colors and joyful atmosphere. Dive into multiple floors brimming with Japanese toys, each section celebrating beloved characters and timeless classics. Kiddyland has so many cute options to choose from! They have merchandise for Hello Kitty, Rilakkuma, Pokemon, and more! 

The outide of Kiddy Land, a toy store.
Kiddyland carries toys from many different franchises! Image via Shutterstock

They offer a diverse range of toys that cater to every taste. As you navigate the store, soak in the seasonal magic with Christmas displays that transform this toy haven into a winter wonderland. It’s not just a store; it’s a playground of nostalgia and joy, making it the perfect spot for unique Christmas finds that everyone can enjoy.

Sanrioworld GINZA

Sanrio World GINZA is a must-visit destination for those who can’t resist the allure of kawaii. Step into a realm where Hello Kitty and her friends take center stage, offering adorable treasures extending far beyond the world of toys. This store has many cute items, including plushies, stationery, accessories, and clothes! 

The front part of Sanrioworld Ginza.
This is one of the premier spots to grab Sanrio merch! Image via Japan Shopping

It is a treasure chest of kawaii delights! Check this store out during the festive season to find limited-edition Christmas-themed merchandise, ensuring that your festive season is sprinkled with the cuteness that only Sanrio can deliver. Sanrio World GINZA is not just a store; it’s a celebration of all things charming!

Spiral Toy Store

In Shibuya, Tokyo, the Spiral Toy Store is a hidden gem that combines contemporary design with a playful spirit. Here, toys aren’t just playthings but artistic expressions that captivate the imagination. This story has so many different products to choose from, from trendy gadgets to thoughtfully crafted toys! Spiral Toy Store offers a unique blend of aesthetics and playfulness! 

Entrance to Spiral, a place in Shibuya that sells Japanese toys.
This store sells toys imported from aboard! Image via Toy Store Guide

The store is a visual feast, showcasing toys that appeal to both the young and the young at heart. This Christmas, elevate your gift-giving with toys that entertain and serve as art pieces. Spiral Toy Store is where sophistication meets playfulness, making it a standout destination for those seeking a distinctive toy-shopping experience.

Are you looking for cute Christmas treasures this season? Check out YumeTwins! YumeTwins sends all kinds of kawaii character goods – from Japanese plushies to stationery – right to your door so that you can enjoy your best kawaii lifestyle on your way!

Donguri (Ghibli Store)

For fans of Studio Ghibli’s enchanting worlds, Donguri is a portal to the magical realms created by Hayao Miyazaki. This store offers many of the cutest goods from their fan-favorite movies, such as My Neighbor Totoro, Spirited Away, and more! Donguri brings these beloved characters to life with Ghibli-themed toys, accessories, and home decor! 

The front entrance to Donguri.
Donguri is the best store for your Studio Ghibli needs! Image via Shutterstock

Whether you’re a long-time admirer or introducing someone to the magic of Ghibli, Donguri offers unique and enchanting gifts that carry the essence of Studio Ghibli into the festive season. It’s not just a store; it’s a journey into the fantastical worlds of Miyazaki’s imagination.

Kobayashi Toy Store (Azabu-Juban)

Our final destination, Kobayashi Toy Store in Azabu-Juban, transports you to a bygone era with its nostalgic charm. This traditional toy store is a hidden gem, offering a diverse selection from traditional Japanese toys to modern playthings. 

The outside of Kobayashi Toy Store in Azabu Juban.
The Kobayashi toy store is a classic place to shop! Image via Azabu Juban Shotengai

The warm atmosphere and personalized service create a delightful shopping experience, making it a perfect spot for those seeking unique and authentic gifts. This Christmas, embrace the joy of giving with toys that embody Japanese tradition. Kobayashi Toy Store is where timeless classics meet contemporary play, ensuring your holiday season is warm and nostalgic.

What makes Japanese toys unique?

Japanese toys are not just playthings; they reflect the country’s rich cultural heritage and the vibrant creativity that defines its modern pop culture. The attention to detail, the commitment to quality, and the fusion of tradition with contemporary design make Japanese toys stand out on the global stage. The artistry and craftsmanship infused into each toy tell a story of innovation and creativity beyond mere entertainment.

As the holiday season approaches, unwrap the joy of Christmas with a visit to Japan’s top toy stores. So, grab your wishlist, wear your festive attire, and adventure through these charming toy stores. Which Japanese toy store are you most excited to visit this Christmas? Share your thoughts in the comments below, and let the festive toy hunt begin! 

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Savannah Walker

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